Ria Money Transfer and Mexico Join Forces to Unite Passionate Football Fans

Recently, Ria Money Transfer announced a landmark partnership with the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), in a new quest to support both the Mexican men’s and women’s national teams as official sponsors in the United States. The multi-year deal reflects Ria’s commitment to connect with Mexico’s vibrant football culture and forge genuine connections with its fans in the US.

Mexico is a country that lives and breathes sport, from baseball to lucha libre, all the way to hosting the 1968 Olympic Games. But to this day football reigns supreme as the nation’s most popular sport, spearheaded by the Selección de fútbol de México (Mexico national football team).

Key Takeaways

▪ Ria Money Transfer has become the official remittance partner of the Mexican Men’s and Women’s National Teams in the US.

▪ The partnership launches with a high-profile match in San Antonio, connecting Ria with one of soccer’s most passionate fan bases.

▪ Ria will maintain a visible presence throughout MexTour and MexTour W, engaging fans at matches across the US.

▪ In 2026, Ria will be the first official send-off partner for the Mexican men’s national team as they prepare for the World Cup.

▪ MexTour is one of North America’s most successful sports properties, with an estimated fan base of 65 million and average attendance of nearly 50,000 per match.

▪ Ria’s sponsorship reflects its commitment to supporting Mexican culture and providing financial services that connect communities.

▪ The partnership comes at a time of growing excitement for soccer in North America, following Mexico’s Gold Cup victory and the upcoming World Cup.

More Than Money: Inside Ria’s Sponsorship Announcement

For everyone at Ria, partnering with one of the most successful North American football nation was a no-brainer, and goes far beyond a simple business deal: it’s a celebration of the shared values and the community that this sport is so good at fostering.

The multi-year agreement signed with the FMF and SUM guarantees Ria’s omnichannel services and global infrastructure are heavily featured during key Mexican national football team events, starting with last week’s friendly match against Paraguay, which was played in San Antonio, Texas.

Though El Tri suffered a narrow defeat, it was a successful first showcase of what the sponsorship will bring in the months to come, as attending fans experienced Ria throughout the stadium.

We will continue having a visible role in both MexTour and MexTour W, as the different national teams continue to play in cities across the United States. Further, Ria will also be the first official send-off partner of the men’s team as they prepare to co-host the 2026 world championship.

Through the newly signed collaboration, we hope to connect our brand to a symbol of national pride that brings Mexicans together, no matter where they are.

MexTour and MexTour W: Expanding to Stadiums Worldwide

Thanks to the huge popularity of football in the United States among the Mexican diaspora —with an estimated fan base of 65 million people—the men’s and women’s national teams have been competing in marquee matches across major cities in the US.

These annual tours, known as MexTour and MexTour W, have become a staple event in North American football, providing fans with unforgettable experiences against world-class opponents.

And Mexican fans have responded in droves, proving that their supported is unmatched. Over the past decade, MexTour matches have drawn an average of nearly 50,000 fans, positioning itself as one of the continent’s most successful sports properties.

With next year’s world championship, the excitement around MexTour is reaching new heights, as the tournaments serve as build-up to what will be the most watched sporting event of the year.

As the first official send-off partner for the men’s team, we’ll also help Mexico set up for football’s biggest stage, a unique role that underscores our commitment to supporting the team and the fans for one of the most exciting periods in the sport’s history in North America.

Ria Money Transfer—Bridging Borders

Ria’s partnership with the Mexican Football Federation, its national teams and Soccer United Marketing go well beyond sponsorship: it’s about how the beautiful game connects cultures and communities. From MexTour and MexTour W to the upcoming 2026 world championship, Ria is committed to creating authentic fan experiences while supporting Mexicans everywhere.

This partnership also reflects Ria’s dedication to Mexican communities by aligning with one of the country’s symbols of national pride, its national football teams, while also strengthening its mission to keep connecting families—no matter the distance.

As a global leader in cross-border money transfers, Ria offers fast, secure, and reliable ways to send money worldwide. With the largest real-time money movement network, Ria bridges the digital and the physical through our omnichannel services.

Ready to support loved ones? Send money with Ria Money Transfer using our app, website, or at a location near you.

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