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Ria Money Transfer and Inter Launch “Never Far Away” Campaign
At Ria, we’re celebrating our one-year anniversary as Inter’s Official Money Transfer Partner. To do so, we set out to create a powerful spot highlighting the best qualities we share with one another.
“Never Far Away” tells the story of found family and how important it is to stay connected to our loved ones, even when you’re far away. The tale is a simple yet universal one. It showcases the power football and money transfers have to bring people together no matter the distance.
The video follows Anuar, María, Moussa and Irina, four migrants from vastly diverse backgrounds but who are connected by a common goal: helping the people they care for the most.
We follow Moussa, a care worker who always makes time to speak with his family despite his exhaustion from working all day. No matter how tired he may be, he makes sure his love and devotion are felt by his family.
María works as a seamstress so she can provide for her mom back home. Food always brought her family together, so she makes sure to pour into her work the same love her mom put into her recipes.
Anuar, an electrician, wishes he could be celebrating the festivities with his family, but he knows how his hard work will pay off. By working abroad, he can send money back to his son so he can have the life he really deserves.
For Irina, a customer service rep at Ria, knowing her brother is alright is all that matters. Working hard to provide for him is all the motivation she needs to patiently wait for the day she can hug him again.
While striving for a better everyday life for themselves and their families, the four friends come together to enjoy an Inter match – a shared passion they’ve found in their new homes.
While these are just the tales of four people, there are thousands more like them. At Ria, we’re proud to amplify these migrant stories alongside Inter, and we look forward to another year of impactful collaboration and celebration.
Looking to send money to relatives abroad? Download the Ria Money Transfer app for iOS and Android to get started!
About the author
Shay Conaghan
Your friendly neighbourhood Content writer. Scottish-Spanish, or something along those lines.
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