What is Embedded Finance? A Simple Guide to Embedded Solutions

In today’s fast-paced, digital-first world, we interact with technology in ways we barely notice. From getting a loan online to transferring money overseas with a few taps, there are hidden mechanisms constantly at work to make these seamless experiences possible. One of the powerful forces driving this ease and convenience is something called embedded solutions.

This technology is spreading everywhere, even in finance, making transactions smoother and more secure for everyone. In this post, we will explain how embedded finance solutions work and how integrating them can benefit both businesses and customers.

Let’s break this down together!

What Are Embedded Solutions and Why Do They Matter?

It’s likely that you’ve already used embedded solutions without even realizing it. Imagine that you’re ordering food through an app. You can choose your food, pay for it, track the delivery, and leave a review all in the same place. That is because it uses embedded solutions.

Basically, embedded solutions are small tools or services that are inside another product, website, or app. They make your experience easier because everything you need is in one place. Without this technology, we would need several products to complete one specific task.

Why does this matter to you? Because embedded solutions help make technology faster, safer, more reliable, and convenient for users. They improve efficiency, lower costs, and open up new possibilities in everything from consumer gadgets to industrial machinery.

This technology is now everywhere, and you might be surprised how often you encounter it. Here are some examples:

• Electronics: Smartphones, smartwatches, and home assistants are filled with embedded systems that manage everything from touchscreens to voice recognition.
• Cars: Modern cars have dozens of automotive embedded systems, such as ADAS (advanced driver assistance systems), managing safety features like automatic braking, engine controls, GPS tracking, and entertainment systems.
• Healthcare: Medical devices and monitoring systems rely on embedded technology to track vital signs and deliver accurate, real-time results.
• Finance: Websites or apps often enable users to pay, subscribe or send money without having to go through a separate bank platform. These types of financial services are a specific segment of embedded solutions on which we will expand below.

Essentially, if a product is smart, automated, or connected, there’s probably an embedded solution behind it.

What is Embedded Finance, and How Does It Work?

Now, let’s dive into embedded finance, one of the most exciting features for businesses and customers alike.

How are they different from embedded solutions? They’re actually not that different. Embedded finance is just the name used for a specific kind of embedded solution. To be precise, it describes the integration of financial services directly into a company’s platform, website, or app instead of relying on external services or separate tools like banking or finance apps.

Two terms you might hear frequently in this context are payment APIs and embedded payments.

Payment APIs (Application Programming Interfaces) are tools that let embedded software systems talk to one another. For example, an online store can use an API to connect to a payment processor. An important concept to know about here is Banking as a Service (BaaS). This is when banks or financial institutions enable their banking APIs for other businesses, allowing them to offer banking-like services in their own platforms.

Embedded payment solutions go one step further. They integrate the entire payment experience directly into the platform, so everything happens in one place without redirecting the user to a third-party site. A more specific example of an embedded payment solution is an e-commerce platform that allows businesses to create and manage online stores, with the payment directly integrated into the platform itself.

But embedded finance is much broader than just payments. It can be everything from subscriptions, loans, insurances, or money transfers. There are examples of it everywhere you look:

• Paying for food directly from inside a delivery app.
• Subscribing to a streaming service straight from the provider’s website.
• Getting insurance when you buy a flight ticket on the airline’s page.
• Splitting your bill with friends inside a messaging app.
• Getting a small loan when shopping online without going to a bank.

Nowadays, most apps and websites already come with this technology. How can this boom in embedded finance be explained?

When financial services are directly built in, the user experience is improved, and security is enhanced. This usually leads to customers being more likely to complete their purchases, as the process is fast, easy, and safe.

For businesses, having embedded finance can lead to an increase in sales and customer trust. It also opens new possibilities, like offering money transfers in surprising places like travel apps.

And that’s why embedded finance is growing exponentially.

How Ria Is Embracing Embedded Solutions in Money Transfer

This is where Ria comes in.

We’ve been in the money transfer industry for more than 35 years. In that time, we’ve built the largest real-time, cross-border payments network in the world which means we’re experts at moving money quickly and securely worldwide. And we think everyone can and should benefit from this great service. That’s why we’ve created our own embedded finance solutions so partners can gain access to our network and, in doing so, so can their customers.

Our digital partners can provide seamless international money transfer by embedding our payment solutions directly into their existing platforms. We offer two simple ways to integrate our trusted services:

1. Money Transfer API Integration: Partners can connect directly to Ria’s dynamic API, creating a fully customized experience. You control the look and feel of the interface, while Ria takes care of the money transfers safely behind the scenes.

2. Turnkey Hosted Solution: For those who prefer a ready-made option, this is the one. Here, the partner brings the customers, and Ria manages the entire money transfer process, from compliance to delivery, through our secure platform.

And it benefits everyone!

Our partners unlock new revenue opportunities and tap into the fast-growing global remittance market, while offering more value to their customers.

For customers, it means they can send money abroad quickly and securely, from the apps or websites they already use. No extra steps. No complicated processes. Just simple financial services embedded in familiar platforms.

In a world where speed, simplicity, and convenience matter more than ever, Ria’s embedded finance solutions help businesses stay ahead. By integrating seamless, secure money transfer services directly into their platforms, our partners can better serve their customers and unlock new growth opportunities.

One Platform, Endless Possibilities

Embedded solutions have quietly transformed our world, making everything from medical devices to cars smarter and more efficient. Now, embedded finance is bringing that same simplicity and reliability to how we handle money, payments, and financial services.

Companies like Ria are leading the way, integrating money transfer capabilities into the apps and platforms we already trust. The result? Faster, safer, and easier financial transactions for businesses and customers alike.

Wondering if your business could benefit from offering Ria’s services? Learn more about how embedded money transfer solutions work and how your business can get involved in our dedicated partnership page.