With everything going on, it’s hard to believe that Mother’s Day is just around the corner for many countries worldwide. But, this year, celebrating moms is as important as ever. While Mother’s Day will be unusual for a lot of families in 2020, it may not be much different for moms and children who have been living oceans apart for a while. Luckily, distance – social or geographic – is no match for the love we have for our moms.
For us at Ria, it’s not just Mother’s Day, though. It’s Mother’s May.
Mother’s Day is celebrated all over the world, but not necessarily on the same day. Some countries, like Spain, celebrate it at the start of the month. Others, like Dominican Republic and Sweden, celebrate it at the very end. There are even countries, like the UK, who have already celebrated it.
More importantly, however, one day is not enough to recognize everything that mothers do for us. In honor of all mothers around the world, we’re kicking off our Mother’s May campaign with a special video titled “You Made It All Possible.” As companion pieces, we’ll also be featuring the stories of two immigrant mothers, Lizeth and Minoo, who’ve moved mountains to support their children while settling in a new place.
Inside Ria Money Transfer’s Mother’s May Campaign
They say you only understand your parents when you have children of your own. Following this line, our “You Made It All Possible” showcases the musings of two new parents as they recall everything their own mothers did for them. They land upon mixed feelings of gratefulness and guilt, but ultimately thank their moms for giving them a rulebook for giving back the same love and care to their children. After all, no matter how uphill the battle, they were the ones who made it all possible.
While the video speaks of an overarching reality for many families around the world, we also wanted to ground the campaign in some real-life examples from two mothers we admire.
Lizeth migrated from Mexico looking for a better life for herself and her family in the US. As an only child raised by her grandparents, she had always longed for the parent-child connection she didn’t have growing up. Now, she has that connection – seven-fold!
Minoo, a cancer survivor, came from the other side of the world. Despite the many adversities she has faced, she’s always done everything in her power to be someone her daughter Yasamin can rely on. Thanks to the tangible bond that exists between them, it is clear Minoo has succeeded in her mission.
From all of us at Ria, happy Mother’s May! Even though 2020 has been challenging, we know that love will triumph.
Meet Connie: Full-time mom, businesswoman, and adventure enthusiast
Throughout the month of May, we’re celebrating you. We’re celebrating your role as a mother, the hilarious gifts you’ve received throughout the years, and even the traits that make you, you. You’re a spouse, a child, a professional, a dreamer, a creator ー anything and everything. The world at her feet Meet Connie, a.k.a. the […]
May 26, 2021
More for Mom: Six Mother’s Day Gifts that Mom Actually Kept
Whether you’re a mom or a child (well, maybe an adult who has given gifts to your mom), you can relate. At one time or another, you’ve received or given a unique gift handcrafted with love. Some are beautiful while others are… interesting. Not all gifts survive, but here are a few gifts made or […]
May 11, 2021
More for Mom: Celebrate Her with the Ria Money Transfer Mother’s Day App Promotion
It’s her special day. No matter when you celebrate Mother’s Day – or how – one thing remains true: it’s about more for mom. Just like last year, we’re celebrating all month. Plus, we have a $0 fee Mother’s Day promotion for new customers and a few other surprises in store throughout May. Get your […]
May 4, 2021
Meet Minoo: The Strong Mountain Her Daughter Can Rely On
As part of our Mother’s May series, we are celebrating another mom: Minoo. Like Lizeth, Minoo is an immigrant who moved to the United States to support her family. She’s also the mother of Yasamin, our colleague. In fact, much of Minoo’s story is about Yasamin, who currently works as a Senior Product Manager at […]
April 29, 2020
COMPANYAboutBlogBecome an agentCareersPromotionsSecuritySend money onlineInternational money transfer
Ria Financial Services. NMLS ID#920968 © 2024 Continental Exchange Solutions, Inc. All rights reserved.